NASCAR Donor Wall

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User interaction-flow frames from a proposal I produced for the NASCAR Hall of Fame Donor Wall in Charlotte, NC while working at PlayMotion in January 2008. Artists from Reality Check Studios created these wonderful illustrations from my concept sketches.

A birds-eye view of the Donor Wall that might be seen from a second story viewing location.

A visitor that is also a donor can proceed directly to the main control kiosk, pictured here as the right-most kiosk.
The two kiosks beside the main control kiosk are available to sign up new donors. These kiosks are connected to the main donor database; the same database utilized by the NASCAR website.

Approaching the main kiosk...

A donor can go to the main kiosk and swipe / insert their vehicle RFID "key" to display their car's customization page.
If they do not have their key with them they can simply input their username and password on the keyboard that is always visible on the multi-touch display when no one is currently logged in.

A donor at the main control kiosk with a view of the donor wall in the background.

An illustration of the donor's vehicle customization page.

Closer look at a donor interacting with the interface, which is accessible on the main control kiosk in the museum, via the NASCAR website, and at NASCAR event kiosks. The interface in the museum has added controls that will allow donors to see their car racing around the track on the Donor Wall.

Once the donor has customized their car to their liking, they can watch an exciting visualization on the Donor Wall of their car zooming around the racetrack, accompanied by motion graphics of related elements such as their number, name, and colors of choice.

When NASCAR fans make a donation, they gain access to the experience. They also have an option to receive in the mail a personalized RFID car "key".

This key can be used to pull up their car's info at kiosks at participating NASCAR events to enter or include the donor and their vehicle in opportunities such as virtual races (against other participants), giveaways and other games.

A possible race-day event might involve randomly selecting donor's vehicles that have logged in at that location and race their cars around a virtual track on the huge screens located in and around the speedway.